About Us

About Us

MADSEN – Watch Your Passion – Every Second!


MADSEN is a small, focussed watch brand which arose from a personal passion for windsurfing, skiing and high-quality watches. It conveys a special attitude to life – in short the fascination for both water and alpine sports.

Our concept is the focus on the second hand. Just like you it is always moving. Unstoppable. The sports motif that symbolises your personal sport it keeps going round and round. Packed inside a solid watchcase with screwed base and crown, watertight up to 200 meters and of course made from stainless steel is a “Swiss Parts” clock unit by the renowned make Ronda.

Although there are over 30 motifs and therefore countless versions you can choose from, all our watches are limited per model number. The serial number of each limited edition is engraved on each watch.

MADSEN is a small family-run business and we set a high value on quality. That means: Each watch is getting extensively tested after production.

That means: Individual support of the retailer, the watch seller and of course especially the customer.

That means: constant efforts for a timeless, modern and individual design as well as the clear focus on water and alpine sports.

Live your dream – on the mountain or on the water!

MADSEN Watches